Kangaroo is a manufacturer of retail consumer goods with a strong emphasis on toys and novelties. They wanted two variations on their branding – a corporate look for the behind-the-scenes wholesale business, and the consumer branding for the consumer-facing toy packaging.
We developed the brand positioning, logo and color scheme. We worked hard to make a logo that would scale to any size, work in color or b&w, and generally “feel” like a major toy company. Next, we designed and coded the fully responsive website that automatically works across all devices (smartphones, tablets, laptops and desktops). A very nifty feature of the website is the ability to generate a wholesale “sell sheet” PDF dynamically from the product database.
We also designed and developed all of the print collateral (stationery and business cards), trade show booth banners/signage, and the ever-expanding printed product catalog, and more, including editing and silhouetting photos from original photo shoots and more.
Additionally, our team worked heavily on actual product items, such as the inflatable guitars and play food sets, and we developed packaging for about a dozen different product items such as polybag inserts, hang tags, retail pop-up display boxes, PDQ displays and more.
Services Provided:
* Branding/Logo Design
* Packaging Design
* Product Design
* Web Design
* Print Design
* Catalog Design
* Product Photo Editing







